Nike Packaging
Updating Nike’s packaging system and defining a new illustration style.
- Branding
- Packaging
- Illustration
- 2020-2023
In 2019 Tolleson was tasked with fully updating the current Nike Apparel & Equipment packaging system. This rebrand touched on all aspects of the packaging: photography, type, material, and a new grid system. The goal was to create a brighter, more sophisticated, coherent system to be used across the various Nike Packaging sub-categories.
I worked on this project within a team designers at Tolleson. My primary contribution was in exploring and developing an extensive illustration style, and working with our photography team to deliver packaging assets for each new season.
Illustration Development
We worked with Nike to determine what the most appropriate illustration style would be. I explored a variety of styles, ranging from more illustrative to more clean and geometric. Ultimately we landed on a style that would complement the packaging and be comprehensive for users and designers working with the system. Below you can see a few of my explorations.
